HOUSEofALCHEMI is a HARLEM home based wholesale, retail & incubation working space for makers of authentic goods & services.
Opened in 2007 founder Jeffrey Grübb has created & worked with many of the best original brands and retailers including ESPRIT, LABEL, INDUSTRIA, GO>SILK, CALVIN KLEIN, LUKASTYLE, and his own 2B!, FAL, alchemiSPORT, ESCAPE... mentored by Terese Feltes, Barbara Kramer, John Badum, Mitsu Aoki, Tina Bossidy, Susan Bixler and Errol Cohen... endorsed by Oprah Winfrey, Madonna, JOYCE Ma, Janet Brown, Joan Weinstein, Fran & Terry Errico, Catherine Dietlein, Janet Rodriguez, Patricia Field, Mark, Hager, Eva Jeanbarth Lorenzatti, Beverly Weisman Cogan Markshon, Wayne Scot Lukas, Kate Moodie, Mindy Grossman, Linda Cohen, Polly Allen Mellen, Robert Forrest, Freddie Leiba, Elizabeth Keister, Adam Glassman, Vogue, Vibe, Fitness, Marie Claire, LA Times, HOOPS, Wall Street Journal, Interview, Wallpaper...
Mr Grübb's brands have always sold to top global retailers such as Jolie Jordan Boutique, Joan Shepp, Fred Segal, Net-a-Porter, Bergdorf Goodman, Stanley Korshak, Equinox, ESCAPE@TheCOVE Atlantis, 4510, One&Only Resorts, Kirna Zabete, Marios, Weinsteins, Theresa, United Arrows, Brown's, Luisa Via Roma, Canyon Ranch Spas, Linda Dresner, Aria and MGM Grand Hotel Spas, Four Seasons, Untitled & many more...
Jef is a Spear-Header & Creator of categories such as LUXE' ACTIVE LIFESTYLE, & LUXURY RESORT collections. As an authenic creator unhappy about "biters" that he feels lower the expectations of our human evolution, Jef desires to protect & grow our global A+ better specialty businesses, that value the importance of the creators. Jef states "I get-off on inspiring artisans & craftsmen to make & own real business success !" Jeffrey practices what he preaches with retail clients & brand incubation processes with special demographic preferences to HARLEM, Brasil, Italy, Scotland, Hong Kong, Japan, Portugal, Peru, Los Angeles, Mexico.
Working from his members-only workspace and soon to be wholesale + retail store front in Harlem, it is his effort to pay forward his body of work & base of global beloved resources to the deservng over-looked community he loves.
Mr. Grübb states "I am a guest here in my Harlem, Bronx, Washington Heights community since 1997, and a pitbull of protection against those that strive to ignore, swipe, discount and disregard the culture and people that built this incredible place".
Jeffrey passionately protects intellectual properties & authentic makers & endorses sustainable and proprietary business in his quest to inspire and rebuild higher standards of respect to elevated thoughtful conscious human practices.